Bigger display will floor expanded product line, new outdoor category
Powell Slaughter//Senior Editor• September 1, 2021
Bellini Modern Living Danza Collection
RICHMOND HILL, Ontario – Italian-style furniture resource Bellini Modern Living is doubling the size of its High Point Market showroom for the Oct. 16-20 market.
The expanded space, International Home Furnishings Center H-520, is going from 6,000 to 12,000 square feet, which will provide more display area to showcase Bellini’s newest leather upholstery and case goods, as well as a new outdoor furniture line, a new category for the company. The showroom will also be renovated to better reflect the company’s European-inspired design aesthetic.
The larger showroom will accommodate the company’s expanded line, all of which will be in-stock and available to order via the company’s quick-ship program, which offers Bellini’s retail partners quick deliveries and low freight rates – a must given today’s supply chain challenges.
“Our vision for the new showroom is to not only highlight our exciting new products across all key categories, but to also elevate the look and feel of the space to better reflect our European-inspired product line,” said Frederik Winther, vice president of sales and marketing for Bellini. “We’re excited to welcome our customers to our new space this fall to experience our European roots and take advantage of our quick-ship program that will help fill the voids in their supply chain.”
Highlights of the new showroom design include outdoor-inspired vignettes featuring the company’s new outdoor collection, Italian Garden. Featuring customizable outdoor furniture, the line is inspired by quaint Italian outdoor bistros. New case goods, including a major expansion of entertainment units and premium leather upholstery will be highlighted as well as several new wall art additions.
As part of the redesign, the company plans to display a classic, 1965 Fiat in the lobby, a nod to its European design aesthetic. Founded in 2002 in Toronto, Canada by Hossein Azimi, Bellini Modern Living, known for its premium upholstered leather offerings, also has a strong presence in case goods, including dining, accent pieces, home office and more.
