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Bellini ramps up mix-and-match dining, prioritizes more options for retailers

Bobby Dalheim //Senior Editor of Case Goods and Global Sourcing//March 18, 2024

Bellini will introduce new marble tabletop designs at Market, as well as new made-in-Italy dining chairs.

TORONTO – Modern furniture supplier Bellini is expanding its mix-and-match dining program for High Point Market, adding five new ceramic tabletops in various colors and patterns. The company is also introducing Lugano, a new collection of made-in-Italy dining chairs.

With its continually expanding program, ceramic dining has become a significant niche for Bellini, the company said. It credits its success to retailers being able to maximize their sales per square foot, as they can offer dozens of custom combinations of tops and bases while only showing a single sample on their floors.

Cut from large slabs that the company says enable more seamless designs, new ceramics feature high-fashion colors like ocean greens and “hyper-realistic” marble and stone patterns “that call to mind silvery tree roots, mosaics and lightning strikes in stormy skies.”

“Consumers now are gravitating toward dark and moody colors, and unique designs with richness and depth that they don’t expect to see replicated in every house in their neighborhood,” said Hossein Azimi, Bellini CEO. “Coupled with their stain-resistant, easy-care properties, we are confident these new ceramics will resonate.

“Affluent consumers aren’t interested in cookie-cutter; they want artistry, high design and stand-out pieces that reflect their individual aesthetic.”

The Lugano collection, also being shown in April, features five dining chairs. Three of the chairs are offered in full-grain leather with solid wood legs finished in a choice of anthracite ebony or walnut. Available in medium gray, white, black and anthracite, the Rina, Cara and Bravo are set to retail for $449, and are in stock and ready for delivery. A fourth chair with ebony legs, called Dolce, is covered in a printed eco-leather with a diamond pattern detail, and retails for $349.

“Over time we’ve been adding more and more wood base options to our sculptural dining table designs, and the majority of our leather dining chairs have steel or metal legs,” Azimi said. “Adding more chairs with solid wood legs mean these fresh designs will marry well with 80% of our line and give retailers even more options for customizing a dining room. The fact is, the more options for personalization the retailer can show a shopper, the higher the probability they will close the sale. Plus, we’re helping them set the table, so to speak, by stocking the chairs in multiple colors for fast delivery.”

Lastly, Bellini will introduce a new fabric-covered dining chair, Anita, in a plush, silvery-light-gray chenille paired with walnut legs for contrast. With a sleek and sculptural look, Bellini says Anita epitomizes quality made-in-Italy modern design with a solid wood frame devoid of obvious joints. It’s set to retail for $399.

Bellini will be exhibiting in its showroom at the International Home Furnishings Center, space H-520 at the High Point Market, April 13-17. All of the new products shown at market will be available for immediate shipping from Toronto.

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