by Alex Milstein
Bellini Modern Living. Rockford Wholesale. Steve Silver Furniture. Furniture of America. Sunpan.
That is a short list of full-line manufacturers who brought outdoor furniture to High Point Market. Whether just getting into the category or expanding their selection, these exhibitors didn’t bring just one or two pieces.
The dedication these companies have to the category is clear by the broad offerings available in High Point, and it’s proving to be a powerful category for full-line retailers and manufacturers alike. Many are taking popular indoor designs and making them outdoor-safe, a strategy that’s showing success as the line between the indoors and outdoors continues to blur.
From modular sofas to outdoor lighting, fire pits and more, retailers already in the category could find anything they wanted this market. But more importantly, those who were not in the category are offered an easier way in with partners they’ve already worked with and trust.
In addition to the trend of full-line companies carrying outdoor furniture, a few product trends revealed themselves this spring as well.
Fully upholstered outdoor seating
Flexsteel was just one of many to bring fully upholstered outdoor furniture to the market, and its Sky offers that as well as the company’s patented Blue Steel Spring seat system — now engineered to weather the elements.
The collection is customizable, featuring modular components, and includes a custom protective cover for each seat that retailers can provide free of charge to consumers.
Flexsteel’s cushions are protected by a double-wrapped waterproof cover to prevent water from entering the cushion. This was a broader trend at the market, with others like Bellini Modern Living also wrapping their fully upholstered cushions in a similar material. However, Bellini was the only company offering furniture that could float in a pool.
Read the full article at: https://casualnewsnow.com/blog/2024/04/18/outdoor-furniture-around-every-corner-at-high-point-market/
