7 January 2022 HGO Staff
RICHMOND HILL, Ontario – As part of its strategy to expand its business and reach with both retailers and interior designers located on the west coast of North America, Bellini Modern Living will return to the Las Vegas Market this January after a seven-year hiatus.
The company, a specialist in modern Italian furniture, has leased a permanent showroom on the campus of the World Market Center in building B, Suite 670.
The showroom, located near the elevator and the bridge that connects buildings A and B offers the distributor and importer an easily accessible, high traffic location. It will include a curated selection of the brands Italian-made leather upholstery products, dining tables, entertainment units and outdoor furniture, all of which will be in-stock and available to order via its quick-ship program.
Bellini Modern Living will expand its collection of entertainment units when it returns to the Las Vegas Market later this month. Seen here is the new Modica TV stand, which will be offered with either a dark walnut panel or ceramic top. Several new wall art additions will also be on display.
“After a seven-year hiatus, our return to Las Vegas will open the door to new opportunities for us and our west coast dealers,” FrederikWinther, vice president of sales and marketing for Bellini Modern Living said in a statement.
“Since the start of the pandemic many west coast retailers and interior designers have been less willing to travel via plane across the country to High Point, which makes it challenging for them to experience our products in person. We decided to come back to the Vegas market to make sure we have an opportunity to connect with them and showcase our products so they can experience them in person,” he added.
The aesthetic in the new showroom space will mirror the European-inspired design aesthetic of the company’s High Point Showroom and will include Italian-inspired vignettes featuring the company’s new outdoor collection, Italian Garden, a 15-group collection created by Italian designers and also available to the contract outdoor segment.
In addition, the company will highlight its premium leather upholstery products including best sellers such as Amanda, a blue stationary sofa with adjustable headrest, and Sarah, a neutral cream-colored motion sofa. The spotlight will also focus on dining pieces such as the new Forma dining table, the expansion of the company’s entertainment unit collection including its Modica and Leggera TV stands with pull down doors, a multi-plug, a back panel with LED lights and USB charger box. Both are available with either a dark walnut panel or ceramic top.
Several new wall art additions will be on display as well.
“Our vision for the Vegas showroom is to not only highlight our new introductions and best sellers across key categories but to also create an inviting look and feel that will capture the essence of our European-inspired product line,” Winther said. “We’re excited to be back and welcome our customers to the new space to experience our European roots and take advantage of our quick-ship program to help fill the voids in their supply chain. We have plenty of product in stock and ready to ship now.”
Some 40 or so Canadian furniture, furnishings and gift resources are expected to open their showrooms for the upcoming Winter 2022 edition of the Las Vegas Market, which will open for its usual five-day run beginning January 23, 2022.
Bellini returns to LVM | Home Goods Online – Market Info for Canada’s Home Goods Retailers
