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Bellini names industry veteran to lead sales

Bobby Dalheim // Senior Editor of Case Goods and Global Sourcing // September 8, 2023

Jay Jerome

RICHMOND HILL, Ontario – Bellini Modern Living has appointed industry veteran Jay Jerome as its vice president of sales. Jerome will oversee the company’s network of sales representatives in North America.

Jerome replaces Frederik Winther, who, according to his LinkedIn page, took a lead sales position at Danish upholstered furniture supplier Hjort Knudsen.

Jerome comes to Bellini after 30 years of sales and marketing experience working for industry manufacturers that specialize in modern and better-end home furnishings. Most recently, he served as brand ambassador for Caracole Home and has held senior sales positions with Universal Furniture, Classic Home, Curations Limited and Calvin Klein Furniture.

“Jay is one of the most respected sales leaders in the higher-end segment of the industry, so we are thrilled to have him join our team,” said Hossein Azimi, CEO and founder of Bellini. “His experience and leadership is not only an important asset for our dealers, but (also) will help us increase our penetration at retail. As a true leader who prides himself on building inspiring team environments, culturally speaking, Jay is a perfect fit for Bellini. He understands who we are and what we stand for, and most importantly, what our dealers require to be successful.”

“Hossein and his team have built an amazing brand with outstanding products, both from a design and construction perspective,” said Jerome. “Combine that with the strong values of the company, and you have all the key components for even greater success.”

Jerome lives with his family in Omaha, Neb.

Founded in 2002 in Toronto, Bellini offers upholstered leather offerings and case goods, which include dining, accent pieces, home office and more. The company entered the U.S. market in 2007 and has been continuously expanding its industry presence.

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