The high-end Italian furniture company is nearly all “Made in Italy.”
ROBERT (BOBBY) DALHEIM//Senior Editor of Case Goods and Global Sourcing•April 7, 2022
Bellini launched new dining and occasional items this Market – all out of Italy.
HIGH POINT – With a big new occasional furniture launch out of Italy, 97% of Bellini Modern’s production has moved to Italy and out of China.
“We partnered with the best manufacturer in Italy who specializes in our kind of furniture,” Bellini President Hossein Azimi told Furniture Today at this week’s High Point Market. “This gives us a much higher quality control and Italian craftsmanship. And as an Italian company, we get to avoid communication problems with China.
“We also obviously get much stronger branding power,” he said.
Bellini introduced nine new dining tables and five new occasional tables at market, all out of Italy. Dining options are contemporary and feature interchangeable tops, which should help retailers more efficiently use their floor space.
“We want retailers to be able maximize the square footage of their store floors,” said Azimi. “They can show multiple configurations from one product placement.”
Each top comes in a ceramic that’s made to look like marble. Tops in four colors and include multiple base options. New occasional items included coffee and end tables, again featuring a variety of material and color options.
For entertainment – still the company’s main category – Bellini focused on wire management, “active” doors that don’t block remote control signals, tempered glass and hidden wheels. Five new models were introduced to the line, which launched in October.
Bellini sources from two factories in Italy, each at 50,000 square feet. It began operations there nine years ago and has been moving more and more production there since.
Bellini Modern’s new occasional line completes move to Italy production – Furniture Today
