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Bellini Modern Living launches its first upholstery collection made in Canada

Jean Marie Layton//Senior Editor for Upholstery//April 18, 2023

RICHMOND HILL, Ontario – Bellini Modern Living, a distributor of modern Italian furniture, will introduce a custom upholstery line made in Canada for the first time. The company is showing the first three groups to dealers at High Point Market this week.

Bellini is introducing the North American made line in order to offer a program with custom upholstered groups shipped from Toronto in six weeks or less. The new down-filled silhouettes constructed with solid wood frames and no-sag springs cushions have been created to answer the call from the company’s better-end dealers for a custom upholstery program with quick turn-around and clean-lined contemporary looks. While manufactured in Canada, all follow Bellini’s distinctly modern Italian design aesthetic.

“Fabric-covered upholstered groups represent, without exaggeration, the largest share of square footage on our dealers’ floors,” said Hossein Azimi, CEO, “and they tell us the ability to customize upholstered furniture to suit their personal decorating preferences continues to grow in importance to their affluent shoppers. But dealers also report that options that allow for customization combined with more contemporary styling and fast delivery have, until now, been quite limited.”

Bellini has partnered with a custom manufacturer in Ontario to produce the new exclusive line. “Characterized by a range of “beautiful European fabrics, colors and textures all of these upholstered groups have been created by our own talented design team, so the look and the quality are all Bellini,” Azimi said.

Because the line is produced in Canada, it will ship more quickly than product coming from Italy. The company plans to “very aggressively price” the upholstery as well with MSRP beginning at $1,799.

The new groups are:

  • Pasha is a wide-armed, deep-seated, to-the-floor contemporary silhouette with plush, down-filled detached and reversible seat, back cushions and accent pillows. Covered in a modern woven and paired with Turin swivel chairs in deep orange velvet.
  • Santos is a to-the-floor design, with wide track arms and a more modern stance. Down-filled all over, it’s paired with a coordinating chair-and-a-half.
  • Diamonte is a tailored, button-tufted, off-the-floor look on sleek metal legs with trim track arms and a bench cushion, shown covered in a menswear-inspired wool felt. It’s paired with free-standing, left- and right-chaise lounges.

All fabric selections offered in the new line are performance-rated for easy care and livability.

Bellini Modern’s showroom is at the International Home Furnishings Center, space H-520.

Bellini Modern launches its first upholstery collection made in Canada – Furniture Today

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