Bellini Modern Living expands made-in-Canada upholstery with tailored details
Jean Marie Layton//Senior Editor for Upholstery//May 19, 2023
RICHMOND HILL, Ontario – Due to popular demand, Bellini Modern Living is expanding its made-in-Canada, quick-ship custom upholstery line by introducing a fourth group, Zurich, to the collection.
“We went to High Point this spring with three exquisitely tailored upholstered groups intending to make a statement, and we did,” said Hossein Azimi, CEO. “In a time of economic uncertainty, when most companies are trying to figure what to take out of their products to make them more profitable, we chose to spare nothing, and it paid off.
“Dealers immediately recognized the value of what we are offering, and even those who typically only make commitments during market chose to place orders while they were at the show,” he added. “Now, to satisfy the demand and help them drive traffic into the stores, we are moving quickly to expand the line.”
Zurich is a sleek modular pillow-back sofa with three deep seats, slim track arms and plush lumbar pillows. It joins the three groups introduced at High Point, each of which have down-filled sofas, two chaises, one armchair and a curvy swivel. All four groups are set to begin shipping in early June and are expected to hit retail floors across the U.S. and Canada as early as July.
All of the made-in-Canada collections come in European performance fabrics in high fashion colors and luxurious textures.
Azimi said his goal in designing the new collections was to make them as exceptional inside as out and to fill a void in the marketplace for modern and contemporary custom goods that could ship quickly.
Each features solid wood frames and no-sag spring cushions with extra layers of down and foam; sofa decks are tailored and entirely covered in the overall fabric.
More new designs are already in the pipeline, according to Azimi, who is currently meeting with suppliers to explore additional fabrics. He said he plans to continue to tightly curate the custom fabric offerings to ensure the program’s simplicity for shoppers and fast shipping.
Bellini Modern Living expands made-in-Canada upholstery with tailored details – Furniture Today
