Finding the bright spots: How High Point exhibitors are leveraging their strengths
Furniture Today Staff //Staff Editors//April 25, 2025
Hossein Azimi
CEO
Bellini Modern Living
Bellini Modern Living’s made-in-Italy ceramic-topped dining category is a bright spot for us and our dealers because we’ve revolutionized furniture customization by offering an unprecedented 60-plus configurations by flooring a single dining table.
Retailers have limited floor space, so our dining category solution provides them with maximum versatility without complicating their inventory management.
Bellini’s tables feature interchangeable ceramic tops in multiple patterns and colors and sculptural bases, which means customers can truly personalize their furniture. For retailers, this translates to maximizing ROI with as little as a single SKU offering extensive choices. We’re talking four different bases, eight ceramic variations, and multiple size configurations.
To support the growing program, we’ve developed a comprehensive, user-friendly worksheet that helps customers and sales associates easily navigate the customization process. Our point-of-purchase tool empowers all to understand and select from our wide range of available options, simplifying the entire purchasing experience.
