Call Us: 1-905-771-3610

‘Dealers can sell more per square foot,’ says Bellini as it expands mix-and-match program

The new Azzurra table from Bellini is one of seven new extension table designs offered in a mix-and-match program.

Bobby Dalheim //Senior Editor of Case Goods and Global Sourcing//January 17, 2025

RICHMOND HILL, Canada – Bellini Modern Living has expanded its mix-and-match, made-in-Italy ceramic table program with the aim of helping retailers maximize dollars-per-square foot in their stores.

“Our goal has always been to enable dealers to sell dozens of dining options in the smallest footprint possible in order to maximize return on investment,” said Hossein Azimi, Bellini CEO. “Simply by showing one floor sample, retailers are able to offer their customers a choice of seven different Italian ceramic tables in high-fashion colors and patterns with a choice of five different sculptural bases to create their customer’s ideal table.”

The expansion includes seven new extension tables. They’re also available as stationary tables in three different sizes, a move aimed at consumers with smaller spaces. The new tables – Isabella, Azzurra, Origami, Genoa-2, Ferraro-2 and the Bridge – feature the company’s own extension table mechanism that automatically stores extra table leaves hidden beneath the table and then lifts them into place to extend the length of the table with the pull of a lever.

The smooth tabletops, in realistic marble and stone patterns, have been cut from the largest slabs of Italian ceramics available, Bellini says. This means when the tables are extended, the pattern grains are contiguous and without seams.

According to Azimi, the company has also made delivery to customers’ homes faster and easier for retailers by attaching the extension mechanisms to the table bases prior to shipping to the retail store.

“Now dealers can simply take the base out of the box, attach the tabletop and assembly of the table is complete, greatly minimizing the time their delivery teams are inside a customer’s home,” he said.

While previous extension tabletop designs were only available as straight cut rectangular shapes, the new tabletop offerings, which feature a layer of tempered glass bonded beneath the ceramic, offer the option of bow-shaped curves. Stationary tables are available in 79-, 87, and 95-inch lengths, while extension tables open to 118 inches when fully extended.

The company has also added eight new ceramic options to the program. To help consumers create their ideal look, Bellini has also developed configuration charts to help with visualizing the finished product, linked here.

Azimi says the program will continue to grow in the coming months.

“Consumers gravitate toward ceramic dining made in Italy because they are not only stylish but easy to live with thanks to ceramic’s stain-resistant, easy-care properties. Retailers love the program because they are able to give customers the personalized look they crave with a minimal investment of floor space.”

https://www.furnituretoday.com/manufacturers/dealers-can-sell-more-per-square-foot-says-bellini-as-it-expands-mix-and-match-program/

Contact us to find the Dealer near you:

eyJpZCI6IjExIiwibGFiZWwiOiJDb250YWN0IEVtYWlsIiwiYWN0aXZlIjoiMSIsIm9yaWdpbmFsX2lkIjoiNCIsInVuaXF1ZV9pZCI6InZibjIzYSIsInBhcmFtcyI6eyJlbmFibGVGb3JNZW1iZXJzaGlwIjoiMCIsInRwbCI6eyJ3aWR0aCI6IjEwMCIsIndpZHRoX21lYXN1cmUiOiIlIiwiYmdfdHlwZV8wIjoibm9uZSIsImJnX2ltZ18wIjoiIiwiYmdfY29sb3JfMCI6IiNjZGNkY2QiLCJiZ190eXBlXzEiOiJjb2xvciIsImJnX2ltZ18xIjoiIiwiYmdfY29sb3JfMSI6IiNjZGNkY2QiLCJiZ190eXBlXzIiOiJjb2xvciIsImJnX2ltZ18yIjoiIiwiYmdfY29sb3JfMiI6IiM3YWY5N2MiLCJiZ190eXBlXzMiOiJjb2xvciIsImJnX2ltZ18zIjoiIiwiYmdfY29sb3JfMyI6IiNmZjgwN2MiLCJmaWVsZF9lcnJvcl9pbnZhbGlkIjoiIiwiZm9ybV9zZW50X21zZyI6IlRoYW5rIHlvdSBmb3IgY29udGFjdGluZyB1cyEiLCJmb3JtX3NlbnRfbXNnX2NvbG9yIjoiIzRhZThlYSIsImhpZGVfb25fc3VibWl0IjoiMSIsInJlZGlyZWN0X29uX3N1Ym1pdCI6IiIsInRlc3RfZW1haWwiOiJhbGljZUBiZWxsaW5pbW9kZXJubGl2aW5nLmNvbSIsInNhdmVfY29udGFjdHMiOiIxIiwiZXhwX2RlbGltIjoiOyIsImZiX2NvbnZlcnRfYmFzZSI6IiIsImZpZWxkX3dyYXBwZXIiOiI8ZGl2IFtmaWVsZF9zaGVsbF9jbGFzc2VzXSBbZmllbGRfc2hlbGxfc3R5bGVzXT5bZmllbGRdPFwvZGl2PiJ9LCJmaWVsZHMiOlt7ImJzX2NsYXNzX2lkIjoiMTIiLCJuYW1lIjoiZmlyc3RfbmFtZSIsImxhYmVsIjoiIiwicGxhY2Vob2xkZXIiOiJOYW1lIiwidmFsdWUiOiIiLCJodG1sIjoidGV4dCIsIm1hbmRhdG9yeSI6IjEiLCJtaW5fc2l6ZSI6IiIsIm1heF9zaXplIjoiIiwiYWRkX2NsYXNzZXMiOiIiLCJhZGRfc3R5bGVzIjoiIiwiYWRkX2F0dHIiOiIiLCJ2bl9vbmx5X251bWJlciI6IjAiLCJ2bl9vbmx5X2xldHRlcnMiOiIwIiwidm5fcGF0dGVybiI6IjAiLCJ2YWx1ZV9wcmVzZXQiOiIiLCJ2bl9lcXVhbCI6IiIsImljb25fY2xhc3MiOiIiLCJpY29uX3NpemUiOiIiLCJpY29uX2NvbG9yIjoiIiwidGVybXMiOiIifSx7ImJzX2NsYXNzX2lkIjoiMTIiLCJuYW1lIjoiZW1haWwiLCJsYWJlbCI6IiIsInBsYWNlaG9sZGVyIjoiRW1haWwiLCJ2YWx1ZSI6IiIsImh0bWwiOiJlbWFpbCIsIm1hbmRhdG9yeSI6IjEiLCJtaW5fc2l6ZSI6IiIsIm1heF9zaXplIjoiIiwiYWRkX2NsYXNzZXMiOiIiLCJhZGRfc3R5bGVzIjoiIiwiYWRkX2F0dHIiOiIiLCJ2bl9vbmx5X251bWJlciI6IjAiLCJ2bl9vbmx5X2xldHRlcnMiOiIwIiwidm5fcGF0dGVybiI6IjAifSx7ImJzX2NsYXNzX2lkIjoiMTIiLCJuYW1lIjoiQ2l0eSIsImxhYmVsIjoiIiwicGxhY2Vob2xkZXIiOiJDaXR5IiwidmFsdWUiOiIiLCJ2YWx1ZV9wcmVzZXQiOiIiLCJodG1sIjoidGV4dCIsIm1hbmRhdG9yeSI6IjAiLCJtaW5fc2l6ZSI6IiIsIm1heF9zaXplIjoiIiwiYWRkX2NsYXNzZXMiOiIiLCJhZGRfc3R5bGVzIjoiIiwiYWRkX2F0dHIiOiIiLCJ2bl9vbmx5X251bWJlciI6IjAiLCJ2bl9vbmx5X2xldHRlcnMiOiIwIiwidm5fcGF0dGVybiI6IiIsInZuX2VxdWFsIjoiIiwiaWNvbl9jbGFzcyI6IiIsImljb25fc2l6ZSI6IiIsImljb25fY29sb3IiOiIiLCJ0ZXJtcyI6IiJ9LHsiYnNfY2xhc3NfaWQiOiIxMiIsIm5hbWUiOiJQcm92aW5jZSIsImxhYmVsIjoiIiwicGxhY2Vob2xkZXIiOiJQcm92aW5jZSBvciBTdGF0ZSIsInZhbHVlIjoiIiwidmFsdWVfcHJlc2V0IjoidXNlcl9jb3VudHJ5X2xhYmVsIiwiaHRtbCI6InRleHQiLCJtYW5kYXRvcnkiOiIxIiwibWluX3NpemUiOiIiLCJtYXhfc2l6ZSI6IiIsImFkZF9jbGFzc2VzIjoiIiwiYWRkX3N0eWxlcyI6IiIsImFkZF9hdHRyIjoiIiwidm5fb25seV9udW1iZXIiOiIwIiwidm5fb25seV9sZXR0ZXJzIjoiMCIsInZuX3BhdHRlcm4iOiIwIiwidm5fZXF1YWwiOiIiLCJpY29uX2NsYXNzIjoiIiwiaWNvbl9zaXplIjoiIiwiaWNvbl9jb2xvciI6IiIsInRlcm1zIjoiIn0seyJic19jbGFzc19pZCI6IjEyIiwibmFtZSI6IkNvdW50cnkiLCJsYWJlbCI6IkNvdW50cnkiLCJ2YWx1ZSI6IkNvdW50cnkiLCJ2YWx1ZV9wcmVzZXQiOiJ1c2VyX2NvdW50cnlfbGFiZWwiLCJodG1sIjoiY291bnRyeUxpc3QiLCJtYW5kYXRvcnkiOiIxIiwibGFiZWxfZGVsaW0iOiIiLCJhZGRfY2xhc3NlcyI6IiIsImFkZF9zdHlsZXMiOiIiLCJhZGRfYXR0ciI6IiIsImljb25fY2xhc3MiOiIiLCJpY29uX3NpemUiOiIiLCJpY29uX2NvbG9yIjoiIiwidGVybXMiOiIifSx7ImJzX2NsYXNzX2lkIjoiMTIiLCJuYW1lIjoibWVzc2FnZSIsImxhYmVsIjoiIiwicGxhY2Vob2xkZXIiOiJNZXNzYWdlIiwidmFsdWUiOiIiLCJodG1sIjoidGV4dGFyZWEiLCJtYW5kYXRvcnkiOiIxIiwibWluX3NpemUiOiIiLCJtYXhfc2l6ZSI6IiIsImFkZF9jbGFzc2VzIjoiIiwiYWRkX3N0eWxlcyI6IiIsImFkZF9hdHRyIjoiIiwidm5fb25seV9udW1iZXIiOiIwIiwidm5fb25seV9sZXR0ZXJzIjoiMCIsInZuX3BhdHRlcm4iOiIwIn0seyJic19jbGFzc19pZCI6IjYiLCJuYW1lIjoic2VuZCIsImxhYmVsIjoiU2VuZCIsImh0bWwiOiJzdWJtaXQiLCJhZGRfY2xhc3NlcyI6IiIsImFkZF9zdHlsZXMiOiIiLCJhZGRfYXR0ciI6IiJ9LHsiYnNfY2xhc3NfaWQiOiI2IiwibmFtZSI6InJlc2V0IiwibGFiZWwiOiJSZXNldCIsImh0bWwiOiJyZXNldCIsImFkZF9jbGFzc2VzIjoiIiwiYWRkX3N0eWxlcyI6IiIsImFkZF9hdHRyIjoiIn1dLCJvcHRzX2F0dHJzIjp7ImJnX251bWJlciI6IjQifX0sImltZ19wcmV2aWV3Ijoic2ltcGxlLXdoaXRlLnBuZyIsInZpZXdzIjoiNDU2MDg0IiwidW5pcXVlX3ZpZXdzIjoiMjIwMjY3IiwiYWN0aW9ucyI6IjEzNTIwIiwic29ydF9vcmRlciI6IjQiLCJpc19wcm8iOiIwIiwiYWJfaWQiOiIwIiwiZGF0ZV9jcmVhdGVkIjoiMjAxNi0wNS0wMyAxNTowMTowMyIsImltZ19wcmV2aWV3X3VybCI6Imh0dHBzOlwvXC93d3cuYmVsbGluaW1vZGVybmxpdmluZy5jb21cL3dwLWNvbnRlbnRcL3BsdWdpbnNcL2NvbnRhY3QtZm9ybS1ieS1zdXBzeXN0aWNcL2Fzc2V0c1wvZm9ybXNcL2ltZ1wvcHJldmlld1wvc2ltcGxlLXdoaXRlLnBuZyIsInZpZXdfaWQiOiIxMV8zNzUwMTUiLCJ2aWV3X2h0bWxfaWQiOiJjc3BGb3JtU2hlbGxfMTFfMzc1MDE1IiwiY29ubmVjdF9oYXNoIjoiMTRjYzVlOWZkM2QxOTkyM2JlZGFiOGJkMWUwMDNmODEifQ==

Latest Posts

Sign Up for Bellini's Newsletter