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Bellini expands domestic custom upholstery program, six-week delivery options

Cindy W. Hodnett //Executive Editor of Brand Development//May 14, 2024

The Houston sectional is one of Bellini Modern Living’s new custom upholstery products available for six-week ship time.

TORONTO — Bellini Modern Living is expanding its custom upholstered furniture program with three new designs and a ship time of six weeks or less.

Bellini, a distributor of modern Italian furniture, is now offering the Dallas sofa and accent chair and the Houston sectional, all available to ship from Toronto and with a choice of more than 70 European performance fabrics.

“Fabric-covered upholstered groups represent, without exaggeration, the largest share of square footage on our dealers’ floors,” said Hossein Azimi, CEO.  “The ability to customize furniture to reflect their customers’ personal style continues to grow in importance. For this reason, our dealers continue to clamor for more designs in this program, because customization combined with more contemporary styling and fast delivery has until now, been in short supply.”

Designs in the Carrara collection are down-filled, not only in the seat cushions, but also in the seat backs and arms, and each includes five accent pillows.

“The cushions offer 30% to 35% more down than is typically used, combined with the best quality foam and breathable ticking that ensures the cushions bounce right back,” said Azimi.

Founded in 2002 in Toronto by Azimi, Bellini Modern Living offers premium upholstered leather offerings, case goods including dining-room furniture, accent pieces, home office products and more. The company entered the U.S. market in 2007.

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